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Embracing B2B Dynamics for Wider Market Reach

Article December 06, 2023 nan

Plant-based meat brands, especially those in the meat alternative sector, are undergoing a strategic transformation from their traditional Direct-to-Consumer (D2C) model towards a more hybrid approach. This new strategy integrates both D2C and Business-to-Business (B2B) dynamics, focusing particularly on the HoReCa (Hotel, Restaurant, and Catering) segment. This shift signifies a move towards collaborations with fast-food chains and restaurants.

Why the Embrace of B2B Strategy Through Fast Food Chains?

As plant-based meat brands navigate this strategic transition, their involvement with the HoReCa segment and collaborations with renowned food chains are expected to redefine market dynamics and consumer behavior in sustainable and plant-based eating. This strategic pivot places these brands at the forefront of a rapidly evolving market, propelling the expansion and normalization of plant-based products on a global scale.
This strategic shift towards B2B dynamics represents a significant evolution in the marketing and distribution strategies of the plant-based meat industry. By targeting the HoReCa segment and partnering with fast-food chains and restaurants, brands position themselves strategically to tap into markets where these establishments incorporate meat alternatives into their offerings. The benefits offered by a B2B approach, such as wider market reach, improved predictability, reduced costs, and increased potential for repeat orders, highlight the industry's preference for collaborative strategies. Furthermore, the emphasis on co-branding, export potential, and the ability to swiftly penetrate markets further solidify the appeal and effectiveness of this shift.

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