Streamlining Trademark Search for Brand Protection

Case Study October 05, 2023 nan


A renowned global consumer goods company, one of the industry giants in our portfolio, was strategically planning to extend its product line into new international markets. However, safeguarding their brand from potential infringement and legal disputes posed a significant challenge. The client needed an efficient and exhaustive trademark search solution across multiple jurisdictions.


Our team at Expertlancing embarked on an in-depth trademark search initiative, going above and beyond conventional approaches. We meticulously combed through trademark databases, not limited to exact matches but also considering phonetic similarities, logo resemblances, and linguistic variations. This holistic approach allowed us to proactively identify potential conflicts, ensuring comprehensive brand protection. In addition to identifying potential issues, we provided strategic recommendations to modify certain product names and logos, thereby reducing the risk of trademark infringement. Collaborating closely with our client's legal department, we ensured seamless alignment with their overarching brand protection strategy.

Business Impact:

Thanks to our comprehensive trademark search, our client successfully avoided costly legal entanglements and confidently expanded into new markets. The results were remarkable, with a reported 20% increase in revenue from these newly ventured markets within the first year. This translated to a substantial $2 million contribution to their bottom line. Our commitment to safeguarding our client's brand and ensuring their successful market expansion remains unwavering, exemplifying our dedication to delivering results that matter.

Food for thought

Delve deeper and savor a treasure trove of more such insightful reads


Leveraging Expertlancing's Product Imitation Analysis for Monetizing IP

Our client, a leading innovator in the technology industry, faced a significant challenge. Despite their continuous efforts to protect their intellectual property (IP), they were experiencing revenue losses due to rampant product imitation by competitors. This posed a threat not only to their financial stability but also to their long-term sustainability as an industry leader. They needed a comprehensive solution to safeguard their IP and turn it into a valuable revenue source.


Pioneering Sustainability in the World of Cooling Technology

At the G20 Summit, the New Delhi Declaration shines a spotlight on the critical role of sustainability, raising poignant questions about the readiness of our technological advances to rise to the occasion. This declaration underscores the significance of sustainability, prompting a collective introspection into whether our current technological strides are truly equipped to tackle the challenges at hand. Within this commitment, G20 leaders have vowed to achieve carbon neutrality, envisioning a world of net-zero global greenhouse gas emissions by mid-century, signifying a resolute aim for 2050. In their pursuit, strategies such as fostering a circular carbon economy, advancing socioeconomic development, and driving technological innovation are set to lead the charge.

Want to explore more?

Take a look at who we are and what we have to offer.