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Streamlining Trademark Search for Brand Protection

Case Study October 05, 2023 nan

Challenge:

A renowned global consumer goods company, one of the industry giants in our portfolio, was strategically planning to extend its product line into new international markets. However, safeguarding their brand from potential infringement and legal disputes posed a significant challenge. The client needed an efficient and exhaustive trademark search solution across multiple jurisdictions.

Solution:

Our team at Expertlancing embarked on an in-depth trademark search initiative, going above and beyond conventional approaches. We meticulously combed through trademark databases, not limited to exact matches but also considering phonetic similarities, logo resemblances, and linguistic variations. This holistic approach allowed us to proactively identify potential conflicts, ensuring comprehensive brand protection. In addition to identifying potential issues, we provided strategic recommendations to modify certain product names and logos, thereby reducing the risk of trademark infringement. Collaborating closely with our client's legal department, we ensured seamless alignment with their overarching brand protection strategy.

Business Impact:

Thanks to our comprehensive trademark search, our client successfully avoided costly legal entanglements and confidently expanded into new markets. The results were remarkable, with a reported 20% increase in revenue from these newly ventured markets within the first year. This translated to a substantial $2 million contribution to their bottom line. Our commitment to safeguarding our client's brand and ensuring their successful market expansion remains unwavering, exemplifying our dedication to delivering results that matter.

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