COVID19 – BOON OR CURSE
E-cigarette vendors used the global Covid pandemic as a successful marketing strategy to drive the sales of their products by offering free hand sanitizers and masks with the purchase of their vaping products.
A study conducted by the Gaiha University showed that nearly 56.4% of the young American population reported change in their e-cigarette use since the beginning of the COVID-19 pandemic.
- One-third of youth quit vaping, and another one-third reduced their use of e-cigarettes
- The remaining youth either increasing their use or switching to other nicotine or cannabis products.
- The study finding depicts that higher nicotine dependence, e-cigarette use frequency, poor online age verification, and several other factors were associated with sustained use of e-cigarette products.
DRIVERS FOR GROWTH OF E-CIGARETTE MARKET
THREATS TO GROWTH OF E-CIGARETTE MARKET
APPROACHES TO REGULATIONS - USA
According to US law, all non-combustible tobacco products such as electronic cigarettes and vapes, along with e-hookahs and vaporizers come under electronic nicotine delivery systems (ENDS).
OTHER NATIONAL APPROACHES TO REGULATIONS
- Article 20 of the Tobacco Products Directive (2014/40/EU) lays down rules for electronic cigarettes sold as consumer products in the EU, currently under evaluation by the EU Commission. However, medical E-cigarettes are excluded from the TPD, as they are regulated by the Medical Device Directive. [Link]
- The tobacco directive sets a maximum nicotine concentration level, packaging and labelling rules, and requirements to monitor and report developments related to e-cigarettes. [Link]
- The product manufacturers, as well as importers also need to submit product data to the relevant EU member authority, as well as RoHS lab test report for validation of substances used in the device. [Link]
- China had a non existent law and administration policies for e-cigarettes until recently. However, in a recent draft amendment to China’s Detailed Rules for the Implementation of the Tobacco Patent Sales Law in 2021, the Ministry of Industry and Information Technology and the State Tobacco Monopoly Administration has planned to expand current tobacco use rules to cover e-cigarettes too.
- Post the passing of the amendment, e-cigarette companies will have to obtain special licenses from the State Tobacco Monopoly Administration for manufacturing, importing and selling their products, as well as pay additional taxes. [Link]
- Non-nicotine e-cigarettes are currently not being regulated in Japan.
- However, nicotine-based e-cigarettes are classified as medicinal products and the approval for sale, advertisement, manufacture, importation and distribution of medicinal products are regulated under the Japanese pharmaceutical affairs law. [Link]
- Also, heat-not-burn products that vaporize tobacco leaves are regulated as tobacco in the region and are currently taxed less than traditional cigarettes. [Link]