Big News! Today, after 7 years, we are excited to share our new look, an updated brand identity which includes a new logo, colors and new website.
We believe the new look better matches what we have become since our inception: a valuable service partner to our clients globally, always striving to be the sector experts in our area of operations, by sustaining innovative and bold approaches to deliver real and extraordinary outcomes to our clients.
We started the journey in 2015 with a simple logo, representing just the brand name. The design of the logo was not our prime focus, instead we were focussed on establishing ourselves in the industry as a valued professional IP services firm. Over the years, we have evolved in our approach and also grown in size. It was high time that we set ourselves out to a new mission of becoming “the most valuable and respected professional services firm” and change the way we look to represent what ExpertLancing is today and to symbolise our future
Our new logo is minimalistic, versatile and of colour. The Red color represents who we are – Vibrant, Bold and Impactful. We designed it in such a way that it was easy to remember and understand the elements of it. It features 3 squares – red, blue and yellow which means we work with many diversities and people of colour. While the origin of our brand name remains the same, there is an arrow and a circle added to it. The arrow symbolises the arrow of a compass which highlights direction in the right way, movement and a sense of hope in our journey of growth. The circle symbolises unity, a holistic approach and our community of experts who strive hard to provide our clients with the best solutions.
We hope you like this new look and feel for ExpertLancing! Look out for more updates-like an updated look in our services and products-as we continue our journey of delivering valuable solutions to our clients.