Market research plays a crucial role in devising innovative business strategies which help in ascertaining information about the competition, technology roadmaps, and insights about the particular market.
Market research is an advanced business intelligence tune-up that employs patent & market data and guides you on factors like:
- Identifying new technology areas,
- Identifying Hotbeds for licensing opportunities
- Insights about infringing products (using databases, such as trade literature, websites, SEC filing, manuals, subscriptions, etc.)
- Identifying untapped areas of technology critical application of our market research is showcased in our Competitive intelligence reports, which are focused on extracting meaningful (technical and/or business and/or legal) insights from the patents assigned to the competitor.
- A Competitive intelligence report provides patent insights well supported by comprehensive business and market research. The main objective of a Competitive intelligence search is to provide:
- Customer analysis
- Competitive landscape
- Risk prediction
- Product strategy